Following a number of big announcements for the marketing industry in the second half of 2018, the coming 12 months will see significant pieces fall into place, with hiring expected to start for Amazon’s HQ2 in New York City, major marketing deals coming to fruition and legacy brands accelerating their focus on direct services to combat the rise of disruptors. Underpinning these shifts will be heavier investments in data and e-commerce, with marketers turning more frequently to outside partners for help — but not always from the traditional agency suite. The demand......
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