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Social Media Marketing


7 Reasons Why Nonprofits Need To Ramp Up Their Social Media Presence

We all saw it happen this summer. It started with a video of one of your friends dumping a bucket of ice water over his or her head. Then it was two videos. Then it was five. And suddenly, celebrities, politicians, and thought leaders alike were participating in the the ALS Ice Bucket challenge. After several weeks of this viral campaign, the ALS Association raised a stunning amount: over $114 million in donations. When I was studying to become a teacher in college at Boston University, I believed that “education was the......

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