Brand Management

How To Manage Social Media Marketing Burnout

Unless you’ve been hiding under a rock for the past few years, you will have witnessed the rapid growth of social media impacting all aspects of how marketers reach and interact with their audiences. In fact, more than 3 billion people use social media each month – that’s 42 per cent of the total global population, with 9 in 10 of those users accessing their chosen platform via a mobile device. To put this growth into perspective, every second, 11 people use social media for the first time. When added up, that......

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