11 Ways to Make Social Media Marketing a Little Less Overwhelming

If you’re not careful, it can get out of hand. Facebook, Twitter, MySpace, YouTube — they’re all powerful tools for marketing your business online, and you might be tempted to pursue them all. Before long, you’ll have half a dozen accounts, hundreds of people to respond to on each website, and a sense of dread about what’ll happen to your online reputation if you can’t manage it all. But it doesn’t have to be that way. There are plenty of things you can do to simplify your social media marketing strategy. Here are eleven of my favorites to get you started: 1. Only Go Where Your Customers Are There are so many social media channels nowadays that it can be overwhelming just trying to figure out which sites you need to participate on. The simplest solution: focus on the sites where your prospective customers are already congregating. For most businesses, that’s going to include the two big social media sites of the moment: Facebook and Twitter. Beyond that, though, it will depend largely on the niche you’re targeting. Listen to your customers, and see which ones they talk about most, and then deliberately ignore all the rest. Not only will it take less time, but you’ll be able to do it better. By limiting the number of sites you’re focusing on, you’ll be able to give each one the attention it deserves, and over the long run, that will pay off with much deeper engagement with your customers. 2. Take Advantage of Available Tools There are hundreds of tools out there that can help you better manage your social media presence. Most of these let you update all of your accounts from one, meaning you only have to visit one site, rather than half a dozen. A few tools you … Continue reading 11 Ways to Make Social Media Marketing a Little Less Overwhelming